Lead Generation

How to Generate Organic Website Leads

One of the most sought-after forms of leadgen is through organic website traffic. If you get your website ranked well on Google for relevant keywords, and you have a website design that converts well, then you might get some good, free leads. So how do you do that?

How to Drive Organic Search Traffic

There are lots of articles about driving traffic and getting ranked on Google. It really comes down to three things:

  • Content
  • Links
  • Technical SEO


You’re going to need lots of well-written, relevant content. Your articles should be designed to answer questions that people ask. Furthermore, you should produce content that’s better than everything else out there. Content creation is extremely difficult with major keywords, so find less competitive keywords instead. Think of the long-tail of search. So for example if you’re writing about widgets, narrow it down further. Are they blue widgets or yellow widgets? If they’re blue widgets, are they sky blue, or midnight blue widgets? The more specific you are with your keyword choices, the more likely you will be to rank for them.


In order for people to find your content, you need to do a bit of link-building. Start small, then build your way up. A good place to start is by offering to write free content for related, yet non-competitive websites in exchange for the privilege of including a link to your website in the content. You should also include some other relevant links in the article, to make it more authoritative. If you link to trustworthy sources on your topic, then your article will be more relevant.

Technical SEO

This is where things get a bit hairy. Technical SEO is about organizing your web pages into logical categories. This is called the taxonomy of the website. Think about your categories, and subcategories, and how all of your pages will fit into them. If you group related pages together into categories, it will send a signal to Google about the subject of your website. You’re also going to want to mark up your content with the right HTML to tell Google what’s important on the page. The easiest way to do this is with a good CMS, or content management system, like WordPress. Just get yourself a shared web hosting account to start out, and install WordPress for free.

How to Convert Traffic to Leads

Once you’ve got the SEO game figured out, you’ll want to convert the traffic that comes to your website into qualified leads. So, craft your content around different web forms, and think in terms of the interests of your reader. If somebody lands on an article about sky blue widgets, then they likely have an interest in that subject. Give them great information on the page, and include a call-to-action for more related information at the cost of an email address.

Website Content and Leadgen is All About Relevancy

As you can see, relevant content helps with SEO, and it also helps with conversion. The more relevant your content, the more people will want to read and share it. The more that happens, the more likely it will draw links, and when that happens, you get traffic.

One more thing: when you do capture leads, give people things of value. A shareable PDF on a topic is a great way to capture a lead, and it’s a great piece of content that a person might want to email to a friend.


LinkedIn Review: Professional Community

LinkedIn is among the most well-known online communities for business professionals. It was bought by Microsoft in 2016 for $26.2B. While the website remains extremely popular, Microsoft has not been able to turn a profit.

It is likely that the company will eventually fold LinkedIn into the Microsoft 365 suite of business and enterprise solutions. When that happens, the platform may completely change. LinkedIn is a great platform, though it lacks some of the functionality found on newer platforms like Staunch.Biz.

LinkedIn Benefits

However, LinkedIn has many benefits. To start, it’s free to create a profile. You’ll be limited in how many messages you can send to other members, but there is a lot of value in creating a LinkedIn profile. This is a great place to start, if you want business and job leads.

LinkedIn is great for job-seekers. Many recruiters have paid memberships on the platform, and will likely reach out to you if you’re a qualified candidate for one of their offerings. However, if you are a business owner who wants to generate leads, then you’ll probably need to pay for a subscription, if you want to get results.

Sign Up For LinkedIn


Alignable Review: Local B2B Networking Platform

Alignable is a great tool for local business owners to connect with one another. It has a lot of communications and organizational features that will bring value to any small team. And, because it already has a relatively large community, it’s easy to find people to network with.

Alignable’s greatest drawback may also be considered a feature. That is to say, you won’t get much out of it without a paid subscription. And, most subscriptions will limit you to a specific geography. Platforms like Staunch.Biz and LinkedIn do not limit you to such constraints.

On the plus-side, making a networking platform mostly pay-to-play will limit the amount of spam you get. It will also mean that the people who are signed up are serious about growing their businesses, by networking with yours. Last, by limiting you to a local region, it’s true that you’ll get fewer leads. However, it’s also true that for many industries, those leads will be more likely to convert than leads from a place far from home.


Staunch.Biz Review: B2B Networking Group Platform

This is a new website, but the idea is sound. Unlike LinkedIn, this company is not trying to capture both the jobs market, and the B2B networking market. Rather, it is a platform for small business owners to network, create groups, and exchange leads.

You can create a profile for free, and this gives you access to various networking tools. For example, you can create a networking group and invite other people who have different skills. You can also utilize video conferencing to hold weekly meetings with your virtual team. In these meetings, you actively collaborate to generate leads for the entire group.

Create a Profile on Staunch.Biz