LinkedIn is among the most well-known online communities for business professionals. It was bought by Microsoft in 2016 for $26.2B. While the website remains extremely popular, Microsoft has not been able to turn a profit.
It is likely that the company will eventually fold LinkedIn into the Microsoft 365 suite of business and enterprise solutions. When that happens, the platform may completely change. LinkedIn is a great platform, though it lacks some of the functionality found on newer platforms like Staunch.Biz.
However, LinkedIn has many benefits. To start, it’s free to create a profile. You’ll be limited in how many messages you can send to other members, but there is a lot of value in creating a LinkedIn profile. This is a great place to start, if you want business and job leads.
LinkedIn is great for job-seekers. Many recruiters have paid memberships on the platform, and will likely reach out to you if you’re a qualified candidate for one of their offerings. However, if you are a business owner who wants to generate leads, then you’ll probably need to pay for a subscription, if you want to get results.